Inform.
Compel.
Win.
You have stories to tell … to the market, to clients, to your organisation, to funders, to project teams—but, for your point to be compelling, you need storytelling to trigger emotional responses beyond transfer of information.
JP Cowey—Creative Director / Storyteller
Winning work and positioning companies to clearly articulate value propositions drives JP Cowey’s unique role within the building industry.
Specialist expertise
Brand &
storytelling
Strategic challenge
Marketing strategy
Brand positioning
Submissions & Reports
Bid / approvals strategy
Creative Direction
Executive editing / rewrite
Specialist writing
Interactives preparation
External
partners
Bid management
Graphic design
Content creation
Bid coaching
JPCo offers ad hoc or regular services to:
Asset Owners | Design Consultants | Suppliers | Contractors
JP’s career with Fletcher evolved from regional property development to marketing strategy and crafting winning proposals for mega projects —helping to secure new work across New Zealand, Australia, South Pacific and the US.
Successful submissions include:
Commercial Bay
NZICC Convention Centre
AUT, University of Auckland
Wiri Prison PPP
Christchurch Earthquake Recovery
Te Papa
Grafton Gully Alliance
Pūhoi-Warkworth PPP
Waterview Tunnel Alliance
Victoria Park Alliance
Watercare Enterprise Model
Eastern Busway Alliance
RiverLink Alliance
Ōtaki to North of Levin Alliance
Celebrate success with JPCo
Working with industry leaders for over three decades.
Testimonials
“I have worked with Julian for over 30 years. JP was key to developing solutions to reposition the business to be the leader in the field. Since leaving Fletcher I have observed Julian in business sectors completely different to construction, challenging strategies and providing solutions to move from business as usual today to leadership in service solutions.”
—Peter Neven, ex-Fletcher General Manager
“I have had the pleasure of working with JPC for more than three decades—on a multitude of diverse projects, from brand campaigns to billion-dollar bids. He has always been a strategic thinker ... cutting through the noise of multiple perspectives and diverse opinions to find the simple winning gem of an idea or solution, usually seemingly effortlessly.”
—Angela Donohoe, Donohoe Design / Fletcher Creative Hub
“JP also plays a big part in shaping and maintaining organisational culture. He will challenge the norm, and through his fabulous storytelling he will bring life to the moments that matter.”
—Brian Kirtlan, General Manager, Fletcher Construction
“JP has exceptional capability to distil complex issues / concepts into a compelling story to enable businesses and individuals to best present themselves. He provides great counsel for senior leaders, is a trusted advisor and provides constructive feedback, often in very challenging environments.”
—Claire Stewart, ex Fletcher executive
“I was the facilitator for a team bidding one of New Zealand’s largest infrastructure projects. Before JP was called in to assist—the submission was ‘business as usual’. In the space of two months JP and his team transformed the document into a winning submission and a piece of ‘art’ that the client (Waka Kotahi) still refers to as a benchmark to this day.”
—Amanda Cooper, Alliance Coach, Elite Corporate Training